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Eyelid Wipes Launch

NovaWipes are specifically designed for applying Avenova to treat dry eye and blepharitis

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

NovaBay Pharmaceuticals, Inc. announces the launch of NovaWipes, a dry, soft, hypoallergenic and absorbable wipe for use in applying Avenova, on Amazon.com. Avenova Direct, NovaBay’s prescription-strength lid and lash spray, is also available on Amazon.com without a prescription.

“Our soft and absorbent NovaWipes are perfect for applying Avenova to eyelids irritated by the symptoms of dry eye and blepharitis,” says Justin Hall, NovaBay CEO. “NovaWipes are also hypoallergenic, allowing patients to feel safe with their routine use. Their multi-layer construction provides maximum absorption, and their woven structure means they won’t pull apart like ordinary cotton rounds or balls. They are also larger than the average cotton round, providing more surface area for dabbing and blotting.”

“As an optometric clinician who specializes in ocular surface disease, I am gratified to see the next evolutionary logical step with the development and commercialization of NovaWipes,” says Dr. Michael S. Cooper of Solinsky EyeCare in West Hartford, CT, and president of Intrepid Eye Society. “Harnessing the power of hypochlorous acid in a neutralized formula in conjunction with this hypoallergenic wipe makes it more appealing and approachable to patients, especially those who wear makeup. In our ever increasingly busy lives, this solution can assist those in need with meibomian gland dysfunction and in extension dry eye management in a cost effective manner.”

NovaWipes are available on Amazon.com in the U.S. in a 30-count package for $5.99.

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